Hernke’s Rock and Lime (“we,” “us,” or “our”) is committed to protecting your privacy and complying with applicable privacy regulations, including the requirements of Google. This Privacy Policy explains how we collect, use, and disclose personal information when you visit our website https://hernkerockandlime.com, particularly in relation to the use of Google services.

1. Information We Collect

We collect various types of information from users of our website, including:

(a) Personal Information:

  • Name, email address, mailing address, phone number, and any other personal data provided voluntarily.

(b) Non-Personal Information:

IP address, browser type, device information, and the date and time of visits to our website.

(c) Cookies and Tracking Technologies:

We use cookies, web beacons, and other similar tracking technologies to enhance user experience and track website traffic.

(d) Google Services Data:

We use services like Google Analytics, Google Ads, and Google Tag Manager to collect data about user interactions with our website, including:

  • Information on how users access and interact with our site.
  • Demographic and interest data.
  • Conversion tracking for ads.

2. How We Use Your Information

We use the information we collect from you in the following ways:

  • To provide and improve our services and website.
  • To personalize user experience and deliver content and product offerings relevant to your interests.
  • To measure advertising effectiveness, including through services like Google Ads.
  • To monitor website usage and gather analytical data through Google Analytics.
  • To send email newsletters or promotional offers, with your consent.

3. Google Services and Data Collection

We use various Google services that may collect, share, and process data, including:

(a) Google Analytics:

We use Google Analytics to collect information about how users interact with our website, such as pages visited, time spent on site, and referring URLs. Google Analytics may collect demographic and interest data. This information is anonymized and aggregated, and we do not have access to personally identifiable information. You can opt-out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

(b) Google Ads:

We use Google Ads to display personalized advertisements based on your browsing behavior. Google uses cookies to serve ads based on a user’s prior visits to our website. You may opt out of personalized advertising through Google by visiting Google’s Ads Settings.

(c) Google Tag Manager:

We use Google Tag Manager to manage and implement tracking tags on our website. Google Tag Manager does not collect personal data but facilitates the integration of other services, such as Google Analytics and Google Ads.

4. Sharing of Information

We do not sell, trade, or otherwise transfer your personally identifiable information to outside parties except for the following:

  • Google and other third-party service providers who assist in analyzing website performance and delivering advertisements.
  • Legal requirements when necessary to comply with laws, regulations, or legal requests.

5. Cookies and Tracking Technologies

Our website uses cookies, pixel tags, and other tracking technologies to:

  • Recognize your browser or device.
  • Serve personalized ads.
  • Measure the effectiveness of our ads and site performance.

By using our website, you consent to the use of cookies. You can control cookies by adjusting your browser settings, but note that disabling cookies may affect your browsing experience. For more information about Google’s use of cookies, please visit Google’s Cookie Policy.

6. User Consent and Your Rights

In compliance with Google’s policies and applicable privacy laws, you have the following rights regarding your personal information:

  • Access and Correction: You can request to view or update your personal data.
  • Data Portability: You can request that we provide your personal data in a structured, commonly used format.
  • Opt-Out of Data Collection: You can opt out of personalized ads through Google Ads Settings or by installing browser tools that block cookies or tracking.

7. Data Retention

We retain personal data for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. Data collected through Google services is retained according to Google’s data retention policies.

8. Data Security

We implement appropriate security measures to protect your information. However, no method of data transmission or storage is completely secure, and we cannot guarantee absolute security.

9. California Consumer Privacy Act (CCPA) and GDPR Compliance

For users based in California or the European Union:

  • CCPA: California residents may have additional rights under the California Consumer Privacy Act, including the right to request disclosure of how your personal data is used and to request deletion of your data.
  • GDPR: If you are located in the European Economic Area (EEA), you have the right to access, rectify, delete, and restrict the processing of your personal data under the General Data Protection Regulation (GDPR).

10. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or in compliance with Google’s policies. Any changes will be posted on this page with an updated effective date.

11. Contact Us

If you have any questions about this Privacy Policy or your personal data, please contact us at:

Email: sales@hernkelimeandrock.com

Address: 6510 County 9 Blvd, Cannon Falls, MN 55009

Last Updated: September 20, 2024